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高盛表示,苹果股价将下跌,因为新服务带来的利润微乎其微-Barrons.com|Apple's

时间: 2019-03-26 00:00 作者:admin 来源:未知 点击:
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DJ Goldman Says Apple Stock Will Plunge Because New Services Add Little Profit -- Barrons.com


By Tae Kim

Apple stock (ticker: AAPL) will fall significantly as investors turn their attention to the lack of growth in its iPhone business, according to Goldman Sachs.

The back story. Apple stock has risen 20% year-to-date through Monday as investor sentiment over its strategic shift to services has improved.

On Monday, the company unveiled an array of new paid services such as Apple TV+ (video subscription), Apple Arcade (gaming subscription), and Apple News+ (news and magazine subscription).

What's new. Goldman analyst Rod Hall on Monday reiterated his Neutral rating for Apple stock, predicting the new service offerings will not be material to the company's earnings in the short run.

"Though all of these services are interesting from a platform churn point of view none seem likely on our calculations to materially impact earnings per share in the short term," Hall wrote. "With small calculated impacts from these 'Other services,' we expect the focus to return to the slowing iPhone business post this event."

Apple stock was up $2.96, or 1.57%, to $191.70 in Tuesday morning trading. The company did not immediately respond to a request for comment.

Hall said Apple's services segment will stay dominated by Apple Store commissions, which represented 51% of the segment's sales and 70% of the segment's profit last year.

The analyst seemed perplexed at the lack details at the event.

"Apple's Services reveal was materially different than we had anticipated," he wrote. "We were surprised that Apple announced launch of a video service this Fall rather than sooner with no pricing information provided at the event."

Looking ahead. Hall reaffirmed his $140 12-month price target for Apple stock, representing about 27% downside to the current stock price.

On Friday, Barron's suggested Apple shareholders may want to take some profits and wait for a better entry point, given the big rise in the share price this year.

Write to Tae Kim at tae.kim@barrons.com



(END) Dow Jones Newswires

March 26, 2019 09:35 ET (13:35 GMT)

Copyright (c) 2019 Dow Jones Company, Inc.

(责任编辑:北京赛车pk10)

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